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Innate Choice D-Sufficiency (500iu per drop - 1,000 drops per bottle)
- Naturally Occurring (D3) from lanolin 500iu/drop (1000 Drops/Bottle)
- Delivered in 100% CERTIFIED ORGANIC OLIVE OIL!
- Essential for All Ages
- Easy to use dropper included
- World’s Premier Vitamin D supplement
The issue of Vitamin D deficiency as a major causal factor in immune system related illnesses ranging from seasonal cold and flu, to heart disease, to cancer, to atopic and autoimmune disorders has received a lot of attention in the last few years. Clinical journals as well as the mainstream media have been reporting evidence that modern industrialized humans are severely deficient in Vitamin D and that this deficiency is a major contributing factor to illness and lack of health and vitality.
What does vitamin D do and why is it so important for wellness and prevention?
Before we discuss the evidence regarding vitamin D sufficiency and health and vitamin D deficiency and illness let’s first look at the basic science regarding the importance of vitamin D for human immune function and health. A basic understanding of why vitamin D is a genetic human requirement for wellness and prevention will allow greater understanding of why vitamin D supplementation is required.
The innate immune system is the component of our immune system that is genetically programmed to respond to antigens (viruses, bacteria, fungi, and any other threatening non-self invaders). The innate immune system uses what are termed effectors that are genetically coded to respond to antigens or invaders. The most studied of these effectors are named antimicrobial peptides or AMPs. AMPs not only attack the invaders they also trigger tissue repair and activate the adaptive or acquired immune system (the branch of the immune system that creates antibodies to specific antigens after exposure).
Recent research has shown that vitamin D up-regulates the genetic expression of AMPs in immune cells. Vitamin D also plays an important role in controlling the inflammatory response initiated by specialized immune cells called macrophages. A deficiency of vitamin D means deficient control of inflammation. In the skin vitamin D also activates the immune system against antigens.
"Thus, vitamin D both enhances the local capacity of the epithelium to rapidly produce endogenous antibiotics and, at the same time, dampens certain arms of adaptive immunity, especially those responsible for the signs and symptoms of acute inflammation." Cannell et al. 2008 Cod Liver Oil, Vitamin A Toxicity, Frequent Respiratory Infections, and the Vitamin D Deficiency Epidemic. Annals of Otology, Rhinology & Laryngology 117 (11): 864-870
Innate Choice® was founded by Dr. James Chestnut after over 25 years of research into the human requirements for health and wellness. As the son of a Ph.D. Fisheries Biologist, Dr. Chestnut is a wellness clinician and physiologist who has spent his entire life studying and exploring nature, ecosystems, and the health of the animals, especially humans, that inhabit them. His research and clinical experience have led him to the discovery that humans, like all animals, are genetically programmed to express health when the proper natural raw materials in terms of nutrition, exercise, and positive thoughts and emotions (social environment) are provided.
Tragically, few humans living in industrial society meet the daily requirements of these natural required raw materials for health and the result is a pandemic of preventable human suffering and early death. Dr. Chestnut’s professional mission is to alleviate this pandemic and to increase the quality of human and other animal life on this planet to the greatest extent possible. Innate Choice® is the nutritional manifestation of Dr. Chestnut’s mission and was developed with the purpose of providing practitioners and the public with evidence-based, optimal quality, fad-free, natural nutritional products and accurate information.
Our mission is to save and enrich human and other animal lives through better nutrition. We fulfill this mission by providing wellness practitioners and consumers with the highest quality, purest, most natural product line possible founded on scientific evidence and aimed at 100% consumer satisfaction.
We promise to you that our mission will always guide us. We promise to always provide the best product available based on the best available scientific evidence at the best possible price. We promise to maintain the highest possible standards in terms of product quality, customer service, and nutritional information. We promise to provide products that are based on nutritional requirement not marketing potential. We promise to always create only such products as we would take ourselves or give to our own families.